For contractors and remodelers
Facebook ads for contractors, with your name on them
We run Facebook and Instagram ads for contractors and remodelers. Every ad carries your company's name, not ours.
Here is when they work, why some leads go nowhere, and what one remodeler learned.
- Ads made for your company
- Your questions before anyone books
- One contractor per area
Do Facebook ads work for contractors?
Yes, they can. But not every Facebook lead is a buyer. Some people only want a price. So the setup matters.
We run Meta ads. Meta is the company behind Facebook and Instagram. Homeowners see an ad for your company. They answer your questions first: budget, timeline, location and anything else you want to know. If their answers fit, they book a time on your calendar.
Results are not a promise. Yours depend on your market, your prices and how you sell.
Why some Facebook leads go nowhere
Meta's help pages explain how its lead forms work. Here is what that means for you.
- Facebook's lead forms can fill in a person's name, phone and email for them. So a form is quick to send.
- Meta's default lead form is built to get more leads. It's made to be sent fast on a phone.
- A basic form only asks your own questions if you add them.
What your ads look like
- Your company name
- Your logo and your colors
- The jobs you want more of
- Run on your own Facebook and Instagram
A lead form or a booked homeowner?
A basic lead form gets you contact details. We go one step further and get the homeowner booked.
Want the whole process? See every step. See our guarantee.
| A basic lead form | AutoGen | |
|---|---|---|
| Your questions | Only if you add them | Asked before anyone can book |
| Who picks the time | You, once you reach them | The homeowner, on your calendar |
| Where the lead shows up | Inside Meta, or your CRM if you connect one | A text, an email and the GoHighLevel app |
Your questions
A basic lead form: Only if you add them
AutoGen: Asked before anyone can book
Who picks the time
A basic lead form: You, once you reach them
AutoGen: The homeowner, on your calendar
Where the lead shows up
A basic lead form: Inside Meta, or your CRM if you connect one
AutoGen: A text, an email and the GoHighLevel app
What Jesse learned from his Facebook ads
Jesse runs DS Custom Built in Eugene, Oregon. Most of his work is kitchens. Some homeowners weren't sure a Facebook ad was for real. Jesse says his Google reviews and the comments under his ads calmed those doubts.
Some price shoppers still booked. Jesse thinks it was because they could book online on their own. So he started calling each homeowner before driving out.
In about four months, he had about 43 in-home appointments. He sold 13 jobs, close to $300,000 in all. Read Jesse's story.
Ask happy customers for a Google review. Homeowners who see your ad may look you up.
Do you run Facebook ads for my trade?
We run them for kitchen remodelers, bathroom remodelers, deck builders and flooring contractors. Each page lists questions you can ask for that kind of job.
Build fences or pools, or install siding? We have worked with those trades too. See all the jobs we book.
Questions about Facebook ads
Are Facebook leads fake?
Some people fill out a form online without meaning it. That's why homeowners answer your questions and pick a time before they reach your calendar. Some tire kickers still get through, so call each one before you drive out.
Can I add my own questions?
Yes. Tell us what else you want to know about each job. We add it to the questions homeowners answer first.
How much should I spend on Facebook ads?
We go over the ad budget on the call.
Do you run Google ads too?
No. We run Meta ads only, on Facebook and Instagram.
See if your area is still open
We only work with one contractor per area. Answer 3 quick questions, then pick a time for your free strategy call.